When comparing the various kinds of relationship marketing, we can say that the customization level is more developed than the social level.
Customer relationship management (CRM) includes relationship marketing, which puts long-term engagement and client loyalty ahead of short-term goals like customer acquisition and individual sales.
Relationship marketing, also known as customer relationship marketing, tries to build strong, even emotional connections with customers that could lead to repeat business, unpaid word-of-mouth promotion, and customer information that could generate leads.
Relationship marketing contrasts with the more traditional transactional marketing approach, which is focused on increasing the amount of individual transactions. Under the transactional model, the return on client acquisition expenditures could not be enough.
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