The general plan of action that describes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is strategy.
What is a strategy?
- A strategy is a broad plan for achieving one or more long-term or overall goals in the face of uncertainty.
- The notion of the "art of the general," covered a variety of subcategories of talents such as military tactics, siegecraft, logistics, and so on.
- In contrast with a view of strategy as planning, Henry Mintzberg of McGill University defined strategy as a pattern in a stream of decisions, while Henrik von Scheel defines the essence of strategy as the activities to deliver a unique mix of value - choosing to perform activities differently or to perform different activities than rivals.
- According to Max McKeown (2011), "strategy is about shaping the future" and is the human attempt to achieve "desirable ends with available means."
Therefore, the general plan of action that describes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is strategy.
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