The type of lobbying which involves manufacturing public support and making it appear it was inspired organically by a swell of public opinion is "AstroTurf lobbying".
What is AstroTurf lobbying?
Generally speaking, astroturf initiatives are "fake grassroots organisations typically supported by huge businesses" or other profit - making or politically motivated funders.
Some features of AstroTurf lobbying are-
- Such campaigns are developed without the original support of the public, enlist supporters to participate in community lobbying, and function in complete secrecy.
- A sort of "astroturf activism" that passes for grassroots initiatives is created when corporations covertly create or co-opt non-governmental organisations to influence lawmakers on their behalf. Corporate interests also have a significant impact in international judicial procedures.
- The Computing Research Propaganda Project experts have stated that "the perception of support online can actually engender real support."
- In essence, astroturf initiatives cultivate genuine public support through a curtain of deception by assuming phoney grassroots identities.
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