What is the promotional mix?
The cost-effective mixture of public relations, sales promotion, direct marketing, advertising, and personal selling tactics is known as the promotional mix.
What is the importance of a promotion mix?
A major strategy for communicating a pertinent promotion message via the best medium for each segment is to use a promotion mix, increases client communication, Companies create a promotion mix to understand their target audience. When properly prepared, it contributes to the development of customer trust in the brand.
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