When shopping for detergent, Dylan looks at arm & hammer, gain, method, and cheer and chooses the one that is on sale. these four brands make up his consideration set.
The majority of customers approach purchases similarly. They are aware of a large number of things in a certain category, but only a small number of them would actively consider buying. Consideration sets refer to this. The brands or goods that remain after a person has reduced their options using their own unique screening criteria, such as prior exposure, brand recognition, pricing, and more, are known as a consideration set.
It can also refer to the alternative items that a customer can think about that differ from the one they are now consuming (for example, an alternative brand of peanut butter to their current favorite).
Learn more about the consideration set with the help of the given link:
brainly.com/question/13830675
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