Alternative Marketing is the type of marketing which relies on buzz, word-of-mouth, and lifestyle messages at times when consumers are relaxing and enjoying hobbies and events.
Alternative marketing refers to finding and creating programs which are smart and imaginative. Alternative marketing strategies are low cost ways to target specific neighborhoods, ethnic communities, age groups, or low literacy families.
Buzz marketing is also known as word-of-mouth marketing which has been growing in popularity. This method stresses consumers spreading information. Such as words from family, friends, and co-workers have more credibility than the words the company or spokesperson says.
Hence, alternative marketing is the use of buzz, word-of-mouth, and lifestyle messages at times when consumers are relaxing and enjoying.
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