When a company’s resources are valuable, rare, imperfectly imitable, and non substitutable, it has a Sustainable Competitive Advantage.
Sustainable competitive advantages are a set of those assets, characteristics, or capabilities which allow an organization to meet the customer needs better than its competition can.
Sustainable competitive advantages are difficult to make duplicate or replicate.
The competitive advantage is what we, our company, or our department does better than anyone else. The sustainable part refers to the ability to continue doing those things long-term.
And if a person can have more than one advantage, and one can also develop advantages. However, one don’t have to possess them all now.
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