Given that gabby is looking for a budget-priced flight home for the holidays, she will need to determine which flight features are most important to her. she will do this during the b. alternative evaluation phase.
Unlike traditional assessment methods that only assess a student's knowledge, alternative assessment encourages students to put on their thinking hats and creatively apply their knowledge to solve problems. Concept maps, portfolios, and open tests are well-known examples of alternative assessments.
The decision phase after problem identification and information retrieval is alternative evaluation and selection. An alternate choice is also called consumer choice, and in practice consumers often already evaluate alternative choices during the search process.
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Given that Gabbie is looking for a budget-priced flight home for holidays, she will need to determine which flight features are most important to her. She will do this during the ____________ phase
a. post-purchase behavior
b. alternative evaluation
c. information search
d. purchase decision
e. problem recognition
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