It is estimated that it costs about seven times more money to attract and sell to a new customer than to an existing customer.
An individual who has previously done business with a person, who is the recipient of a voice communication from that person, and who either paid for the goods or services within the 12 months prior to the voice communication or who, due to a prior agreement between the person and the individual, has not paid for the goods and services at the time of the voice communication is considered an existing customer.
An existing customer is someone who has made a purchase from a business, has received a voice communication from that business, and has either paid for the products or services within the previous 12 months or has not done so at the time of the voice message.
Learn more about existing customer here
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