We can measure the profit earned by a firm in a perfectly competitive industry as Marginal Revenue.
What is Marginal Revenue?
- The additional revenue generated by the sale of one more unit of output is known as marginal revenue (MR).
- Although marginal revenue can remain constant at a certain level of output, it will eventually start to decline as the output level rises due to the law of diminishing returns.
- According to economic theory, firms that are completely competitive keep on producing goods until marginal revenue and marginal cost are equal.
- If a business wants to maximize its profits, it will produce until marginal cost equals marginal income.
- Businesses often conduct a cost-benefit analysis and stop production when marginal revenue is less than marginal cost.
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