The availability heuristic is our tendency to judge the likelihood of an event based on how easily we can recall instances of it. This guide is efficient, but it can mislead, as when we attempt to judge various risks for example: plane travel.
The availability heuristic facilitates our decision-making process. The availability heuristic, however, poses a challenge to our capacity to precisely assess the likelihood of specific events because our memories might not be good predictive models.
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