The customer is basing his decision on important features of the car.
Decision making of consumer
This decision making process is when a consumer evaluates the features of a product to see if it will best suit their needs in relation to other similar products or brands .
This is the phase three of the decision making process, which is generally done just before phase four, and this where the purchase decision is made.
Steps of purchasing decision
The consumer decision- making process involves five basic steps , this is the process by which consumers evaluate making a purchasing decision . The 5 steps are Problem recognition
Information search
Alternatives evaluation
Purchase decision
Post- purchase evaluation.
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