The acronym the exploring public speaking textbook author uses to explain that speakers should consider their audience’s needs and interests in developing speech topics is WIIFM and WIIFM stands for “What’s In It For Me?”.
WIIFM enables you to produce more effective sales and marketing collateral. Why should I care? Before creating the messaging for a direct mail campaign, copywriters and marketers alike need be aware of the marketing strategy known as (WIIFM).
Customers are thinking about why they ought to buy your goods or services, as well as how doing so will benefit them. You should respond by outlining the advantages of your offer and describing how your service or product will meet their wants or solve their problem.
Will It Fly? and What Is Important Now are two other good examples of appropriate marketing queries. What If I Fail My Exam?, The Five Whys, Why I'm Here Today, etc.
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