The single-trait approach method of research examines the behavior patterns of certain types of individuals.
What is Single Trait Approach?
Single Trait Approach:
- Starts by asking: "What do people like that do?"
- "people like that" are high self-monitors, narcissists, etc.
- What they do is multiple behaviors: live a long time, act aggressively, abuse substances, etc.
- Examines correlations between one trait and multiple behaviors.
- A single trait for its relevance to a set of behaviors (consumption related behaviors.
- Consumer ethnocentrism.
- Need for cognition- how much to think.
- Consumers' need for uniqueness.
Therefore, we can conclude that the correct option is C.
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