Respuesta :
When marketing organizations’ resources (the 3ts) are scarce a "" Undifferentiated targeting "" approach usually represent the best option.
What is Undifferentiated marketing?
Undifferentiated marketing, also called mass marketing, is a strategy that entails creating one message for an entire audience. It helps businesses reach more people at a lower cost and improves brand recognition.
Pros of undifferentiated marketing :
- cost-effective in the long run.
- no need for constant changes to content.
- greater reach.
- no in-depth market research necessary.
- improved brand recognition.
Cons of undifferentiated marketing :
- changes in your business environment can be triggered by changes in price, consumer preference, or inflation.
- it doesn’t bring many loyal customers.
- it is challenged by competitors focused on satisfying the needs of a smaller segment of your audience.
Examples of Undifferentiated marketing:
- Colgate.
- Coca-Cola.
- General Motors.
- Persil.
- M&M's.
To sum it up, undifferentiated marketing is a strategy that fits companies that don’t segment their audience and address the entire target market by conveying one message to all people.
Learn more about Undifferentiated marketing on:
brainly.com/question/15418516
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