If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then the expected GRP is 80
This is further explained below.
What is the expected GRP?
Generally, If a consumer packaged goods advertising wants to reach 8% of women between the ages of 25 and 54 and intends to display those women in 10 advertisements, then the projected GRP is 80%.
In conclusion, Media planners recommend allocating at least 150 GRPs for the purpose of scheduling throughout the course of three consecutive months. This should assist to contribute significantly to building major awareness.
Read more about CPG
https://brainly.com/question/13036206
#SPJ1
