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The  distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

What is  distribution channel?

A distribution channel can be regarded as the  marketing entities  that the product and services of a comp-any usually pass through right from the producers to end users.

It can pass from the producer to the wholesaler to the retailer until it get to final consumer, hence, The  distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

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