The statement, a localized total product strategy requires changes to the physical product, is false.
The localization product strategy is the process of adapting a product to satisfy the language and cultural needs of the customers in the new markets. This can be done through altering packaging, translating text, or modifying content on websites so that it is appropriate for international customers to buy.
Products can also be localized by changes to the package, accessories, brand name, after-sales service, instructions for use, company image, and warranty.
Hence, a localized total product strategy does not require changes to the physical product. It is false.
To learn more about the product strategy here:
https://brainly.com/question/13069519
#SPJ4
