Apple's use of the professional r&d laboratory idea to create the first computer mouse is an example of product innovation.
There are four types of products: consumer goods, general-purpose goods, specialty goods, and non-demand goods, based on consumer preferences, prices, and product characteristics. Let's take a closer look at each.
His strategy is to create interest in a particular product or brand without directly promoting the brand. He also increases brand awareness and provides valuable information to customers. Example: A dog shampoo company regularly posts blogs to offer its customer's dog grooming tips. Related:
A service is an intangible activity or benefit provided by an organization to meet consumer needs in exchange for money or other value, such as product innovation.
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