Adam’s incentive to open a new restaurant is profit. He knows that if he works hard and his restaurant is successful he will be able to earn a lot of money. Adam is an entrepreneur in a capitalist economy.
The term "capitalism" or "capitalist economy" refers to an economic system in which private firms control and govern factors of production such as capital goods, labor, natural resources, and entrepreneurship.
A capitalist economy allows for the private ownership and control of capital assets like mines, factories, and railroads. It also allows for the purchase of labor for monetary wages, the accrual of capital gains to private owners, and the allocation of capital and labor between competing uses through market prices.
The capitalist economy of the United States is undoubtedly the most well-known in the world, and many of its residents view it as crucial to establishing democracy and realizing the "American Dream."
The fact that capitalism is a more "free" market than the more tightly regulated alternatives appeals to the American spirit as well.
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