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Perceptual mapping Is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.
A perceptual map is a diagram that companies use to show how their customers perceive various goods, services, or brands. It develops a perspective for how your primary users see the relative positioning of other items or brands within the larger ecosystem by gathering aggregate customer data. The X-axis and Y-axis make up the two dimensions of the perceptual map. A corporation can better understand its clients by plotting consumer perceptions on these axes.
A perceptual map is used to track consumer perceptions of and responses to various brands, goods, services, and other market offers. Because it enables organizations to examine their market and customers in a variety of ways, perception mapping is crucial. For instance, target consumer groups can assist firms in making modifications to the functioning and design of their products to better suit their interests and demands.
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