It delivers higher or lower positional values.
A person's social standing is the degree of social worth that they are seen to have. It refers to the amount of respect, honor, presumed competence, and deference afforded to individuals, groups, and organizations in a community.
Social standing is significant because it provides customers with positional value. This means that their social standing lifts certain customers above others. Social class members are often homogenous in character. Social perception is a critical factor that determines an individual's purchasing behavior.
Therefore, the blank is to be filled by positional values.
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