A pleasant term substituted for a more direct but potentially less pleasant one is referred to as a Euphemism.
A euphemism is a neutral term or expression that is used in place of one that is regarded objectionable or conveys a negative meaning. Some euphemisms are meant to be humorous, while others utilize uninteresting words to minimize ideas that the user wants to emphasize.
Euphemisms may be used to cover foul language or to discuss subjects like a disability that some people view as taboo. They may be purposely manufactured to deceive and confuse people or nefariously and cynically for good, well-intentioned reasons.
Prohibited deformation, also referred to as a minced oath, is the practice of changing a taboo word's sound or spelling in order to create a euphemism.
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