Respuesta :
The answer is switching costs.
The expenses a consumer incurs as a result of switching brands or products are known as switching costs.
Financial, psychological, effort-based, and time-based switching costs are all possible.
High switching costs and low switching costs are two different categories of switching expenses.
To keep customers from migrating to another brand, businesses try to use high switching fees.
High switching costs are a strategy used by businesses with hard-to-perfect products and little competition to increase revenues.
Some businesses that are unable to demand larger switching fees will guarantee lengthy wait times and product delays in order to retain their customer base.
Hence, Switching costs are costs that make customers reluctant to switch to another product or service.
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