Respuesta :
As he entered the Burger Shack, featuring 30 different types of burgers, Carlton selected the one featured on the front of the menu. Carlton used the peripheral route of persuasion.
Peripheral Route to Persuasion
- The indirect method of persuasion known as the peripheral route makes use of peripheral clues to have the audience positively associate the message.
- The peripheral approach relies on association with good qualities such as positive feelings rather than focusing on the facts and the quality of a product.
- When someone agrees with a speaker because they are gorgeous and brought pizza to the presentation, that is an example of the peripheral route to persuasion.
- It is a different source that has more of an impact on attitudes about objective facts. Longer communications typically have greater persuasive power than shorter ones if the listener is deviating from the main path.
- The message's length alone can be enough to convince readers who are reading in the background to accept it.
To know more about the Peripheral Route to Persuasion refer to:
https://brainly.com/question/9296025
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