Respuesta :
According to the resource-based view, people within an organization create resources such as culture, teamwork, trust, and reputation. These resources are referred to as "socially complex resources" resources.
What is socially complex resources?
Social complexity refers to the fact that when people come together, patterns of interaction that cannot be discovered by individuals acting alone, appear.
The phrase "socially complex" is used to describe these resources because it is not always clear how they came to be, even while it is obvious which organisations own them and which do not.
The characteristics of resources that may yield socially complex resources are-
- Valuable: They must be useful in addressing the opportunities and risks facing the market today.
- Rarity: Few other businesses have access to these priceless resources.
- Imperfectly imitable (tough to imitate): Competitors that attempt to replicate or replace the resource find that they cannot or that it is extremely difficult to do so.
Therefore, technology firms frequently have a strong product orientation; they are more focused on technical aspects than on social context and human considerations.
Steve Jobs gave Apple a distinct organisational structure from the rest of the personal computer market and, in the process, developed socially complex resources that give the business a sustainable competitive advantage.
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