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When a company targets several different market segments and creates a different marketing mix for each segment, they are using "multi-segment targeting".
What is multi-segment targeting?
A marketing tactic known as "multiple-segment specialisation" separates your target market into many groups made up of customers with comparable lifestyles and purchasing habits.
As a result, you might design advertisements that are specifically tailored to each demographic.
The multi segment target strategy is-
- The company targets multiple market groups at once using a multi-segment targeting strategy, often known as a "differentiated marketing strategy," offering each segment unique advantages, a unique marketing mix, and unique marketing methods.
- Marketers frequently decide to concentrate on particular needs, such as convenience, affordability, quality, or individualized service.
- When businesses create a product that will be marketed to more than one sector, it is made to address a need that is present across all intended audiences.
- Some businesses will make rival items with various perceived benefits in order to develop a multi-segment targeting approach.
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