Respuesta :
Ocean Spray was involved in deciding on a distribution strategy when it decided to make its Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines.
What exactly is a distribution strategy?
The method utilized to deliver commodities, services, and products to consumers or end users is known as a distribution strategy. Depending on the product and its distribution requirements, maintaining a simple and efficient method of getting your goods and services to people frequently results in repeat business.
What is an example of a distribution strategy?
Clothing from several companies, for instance, might be supplied in a chosen manner. Instead of putting its products in a variety of retailers like Walmart or Target, a company like Gucci might decide to distribute its goods to its own stores and a few carefully chosen department stores.
Why is it vital to have distribution strategies?
By enhancing customer interactions with your organization, distribution strategy contributes to increased client satisfaction and repeat business. Additionally, it might assist you in streamlining your company to increase efficiency.
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