Question

Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

Answer 1

Interviewing would be the best method of qualitative research.

What qualitative research would you recommend, and why?

Interviewing would be the method of qualitative research that I would use. I would use interviews (more particularly, the interview question funnel) since I could collect feedback from a particular demographic. I would want to know: Which design do you like most for little kitchen appliances? What design preferences do you have for blenders? is my focused query. Do these European designs appeal to you? This is the question I would use to gauge the client's interest. I would acquire the feedback I need by speaking with a variety of people.

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