The sample is the randomly selected customers.
Sampling:
Suppose I want to estimate the proportion of New York state residents who are Buffalo Bills fans. So i ask, lets say, 1000 randomly selected New York state residents whether they are Buffalo Bills fans, and expand this to the entire population of New York State residents.
Sampling is a process used in statistical analysis in which a predetermined number of observations are taken from a larger population. The methodology used to sample from a larger population depends on the type of analysis being performed, but it may include simple random sampling or systematic sampling.
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