If Glade, which markets Glade scented PlugIns and Glade scented candles and wax melts were to introduce Glade laundry detergent and dryer sheets with the same scents, this would be called brand-extension branding.
What is brand extension branding?
- A marketing approach in which a company that markets a product with a well-developed image utilizes the same brand name in a different product category is known as brand extension or brand stretching.
- The new product is known as a spin-off.
- Organizations employ this method to build and exploit brand equity (definition: the net worth and long-term sustainability just from the renowned name).
- Jello-creation gelatin of Jello pudding pops is an example of a brand extension.
- It raises brand visibility and enhances profitability by offering products in more than one category.
Therefore, according to Glades, situation, if Glade, which markets Glade scented PlugIns and Glade scented candles and wax melts were to introduce Glade laundry detergent and dryer sheets with the same scents, this would be called brand-extension branding.
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