Advertising, personal selling, publicity, and sales promotion are collectively known as the (C) promotion mix.
What is the promotion mix?
- To achieve a given marketing goal, a promotional mix is a combination of marketing strategies such as advertising, sales, public relations, and direct marketing.
- Typically, the promotional mix is merely one component of a bigger marketing mix.
- A promotion mix is an important strategy for delivering a relevant promotion message to each segment via the most appropriate channel.
- Improves client communication.
- Companies create a promotion mix in an attempt to speak their customers' language.
- When properly prepared, it aids in the development of trust between the brand and its clients.
Therefore, advertising, personal selling, publicity, and sales promotion are collectively known as the (C) promotion mix.
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Correct question:
Advertising, personal selling, publicity, and sales promotion are collectively known as the:
(A) product mix.
(B) distribution channels.
(C) promotion mix.
(D) marketing channels.
(E) product strategy.
