After salesperson Danny O'Reilly has made a sale, he asks his customer if she knows of anyone else who might also be interested in buying his products. Referrals such as these are one method used in Projecting. This is further explained below.
Generally, A sales forecast is an estimate of how much money a firm intends to make in the future. Essentially, it's the same thing as predicting how much money will be made in the future.
In conclusion, Immediately after Danny O'Reilly closes a deal, he asks his consumer whether she knows anybody else who would be interested in purchasing his wares as well. Using references like this is a common technique in Projecting.
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