Question

Petco provides products and services for individuals who own pets. Petco might use _____ to tailor marketing mixes to meet the needs of specific customers such as those who own cats, dogs, fish, birds, or other animals. in-store displays consolidated marketing advertising market segmentation

Answer 1

Petco might use D. market segmentation to tailor marketing mixes to meet the needs of specific customers such as those who own cats, dogs, fish, birds, or other animals.

What is market segmentation?

Market segmentation is a marketing effort to identify and target consumer groups so that products and branding can be attractively tailored.

The purpose of market segmentation is to use the identified differences among customers to determine the best marketing strategies for different groups.

Good market segmentations should be:

• Stable
• Actionable
• Accessible
• Identifiable
• Substantial
• Differentiable.

The different types of market segmentation are summarized as follows:

• Benefit Segmentation
• Volume Segmentation
• Geographic Segmentation
• Behavioristic Segmentation
• Demographic Segmentation
• Product-space Segmentation
• Psychographic Segmentation.

Thus, D. market segmentation can help Petco to tailor marketing mixes to meet the needs of specific customers.

Learn more about market segmentation at https://brainly.com/question/15357678

#SPJ1