When the system turns pink, then the end point has been attained.
The end point or the equivalence point is the time when the reactants have undergone transformation in accordance with the reaction equation. The reaction in this case is; HCl + NaOH -----> NaCl + H2O.
We know that phenolphthalein is colorless in acid but red in a base. The color at end point is pink. Thus, when the system turns pink, then the end point has been attained.
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