B. Competitive monitoring occurs when a company keeps tabs on competitors' activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.
Competitors' analytic tools are used to gather and analyze competitor information or engage in competitive intelligence.
Some of the competitors' analytic tools include:
a. Data-driven decision management
b. Competitive monitoring
c. Comparative analysis
d. Source data
Thus, when a company keeps tabs on competitors' activities on the web, it is doing b. competitive monitoring.
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