The strategic alliance between GM and Lyft allows GM to hedge against uncertainty by giving GM access to the market of the future, increasing its market innovation.
Through this strategic alliance, GM demonstrates innovation in its processes by investing in a car rental market, as there is an expectation that in the future there will be a drastic reduction in private cars.
Corresponds to an agreement between two or more companies, where there is an independent partnership for sharing organizational resources, such as technology, market and knowledge.
Therefore, through the partnership with Lyft, GM is already entering an innovative and expanding market, developing its positioning strategy for the future.
Find out more about strategic alliance here:
https://brainly.com/question/13710961
#SPJ1
