Managers must recognize that motivating individuals today requires the fulfillment of their needs.
Abraham Maslow an American psychologist is known for his theory of Maslow's hierarchy of needs. He categorizes the needs of an individual which a firm and manager should take into account so that individuals remain motivated and work for the organization
Maslow's hierarchy of needs:
The manager must understand that on which hierarchy a person is and the manager must motivate them to rise in hierarchy by contribution in company.
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