Asch's study on conformity, where participants had to make line judgments, can be best explained by the concept of Normative influence.
Normative Influence- Normative influence is the type of behavior in which individuals change their behavior thoughts and values to get the acceptance of others. This usually happens when the group has different norms and values and you are trying to get accepted in it.
In this type of conformity, the person has to act in accordance with prevailing social norms even though it is against their belief or norm.Social pressure compels a person to accept the norms
The consequences of not following the prevailing social norms can be in the form of social exclusion, punishment, and shaming, which will make a huge impact on the mental and social health of a person.
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