Question

Judith bought a new Coach purse for herself as a birthday present. She had never spent that much on a purse, but decided it was worth
can influence buying
it because she would look so chic when she used it. This demonstrates how a customer's perception of____ can influence buying
behavior.

Answer 1

The scenario demonstrates how a customer's perception of value can influence buying behavior.

What is a customer's perception of value?

It is the set of conscious and unconscious criteria defined by a customer in relation to a brand. A customer's perception of value is related to the benefits they will have when consuming a specific brand, as in the case of the question, the Coach purse.

Therefore, creating value for customers is one of the main objectives of a company's marketing, as increasing brand equity generates competitive and economic advantages relevant to organizational success.

Find out more about branding value here:

https://brainly.com/question/25376601

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