Social values influence consumer buying behavior and brand performance through the psychosocial factors perceived by consumers that lead to the desire for a purchase.
What are social values?
They are the set of social factors that an individual learns through the process of cultural socialization that influences their way of acting and thinking, in addition to impacting their moral values, such as kindness, peace, security and harmony.
Therefore, the social values demonstrated by a brand will be relevant to the purchase decision, as they will generate a positive perception in the consumer, increasing the value of the brand and its positioning.
Find out more about social values here:
https://brainly.com/question/20430726
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