Consumers experience diminishing marginal utility the more they consume of a particular good or service.
Marginal utility is the added satisfaction that a consumer gets from having one more unit of a good or service. The concept of marginal utility is used by economists to determine how much of an item consumers are willing to purchase.
Positive marginal utility occurs when the consumption of an additional item increases the total utility. On the other hand, negative marginal utility occurs when the consumption of one more unit decreases the overall utility.
The law of diminishing marginal utility states that all else equal, as consumption increases, the marginal utility derived from each additional unit declines.
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