Case Study 5.1 Failure To Convince Others Of The Need For Change At AT&T

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28-06-2022
Business

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Case Study 5.1 Failure To Convince Others Of The Need For Change At AT&T

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monikachinwaal55 monikachinwaal55 · Answer 1 · 2022-07-01T08:48:29+02:00

Case study 5.1 Failure To Convince Others Of The Need For Change At AT&T, illustrates that it can be proved difficult to translate a need for a change into desire for change, especially at that point when a company has enjoyed a period of success.

What is Case Study 5.1 Failure To Convince Others Of The Need For Change At AT&T?

Prior to the deregulation in the telecommunication sector, consumers were used to lease their mobile phone from the bell operating companies that were the part of the AT&T as they did not have another option.

These companies were monopolies and they were allowed to earn maximum return and profit on the assets of the consumers due to which AT&T was able to pursue high-reliability and high cost strategy for the production of its telephone.

After the deregulation, customer started to purchase their own telephones and attracted towards the low-cost strategy, which had drastic change over the AT&T. Due to which, managers planned to focus on the low cost strategy instead of the high-reliability. But they were unable to convince other that the change is necessary.

Learn more about the AT&T telecommunication here:-

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