Case Study 5.1 Failure To Convince Others Of The Need For Change At AT&T Re Are Many Instances Where Those Who Recognize

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28-06-2022
Social Studies

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Case Study 5.1 Failure To Convince Others Of The Need For Change At AT&T Re Are Many Instances Where Those Who Recognize

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monikachinwaal55 monikachinwaal55 · Answer 1 · 2022-07-01T12:12:11+02:00

Case Study 5.1 There are many instances where those who recognize the need for change want to embrace it but cannot because they are unable to convince others that the change is necessary.

What was the idea of the managers and assemblers after the deregulation?

After the deregulation, the customers were allowed to purchase their own telephones instead of leasing it from bell operating companies. Consumers start getting attract towards the low- cost instruments which began flood in the market.

After observing dramatic effect on the Western Electric's share of the market, the managers and assemblers thought of the plan to switch from high-reliability and high-cost manufacturing strategy to the production of low cost phones.

The engineers fiercely resisted the idea of the managers because they believe that the company should remain stick to its traditional policy of producing high quality of expensive phones.

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