Question

Geraldo, a construction worker, tends to buy a new gadget if most of his friends have them and only after they've teased him about not having the gadget yet. He relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions. It can be inferred that when it comes to the diffusion of innovation Geraldo belongs to the group of _____.

Answer 1

It is inferred that Geraldo belongs to the group of late majority as he mostly relies on reviews from his friends rather than advertisements to make his purchase decisions.

What is a late majority group?

In marketing, these people forms the 34% of the population and they always adopt a new product only after the majority does.

Hence, as Geraldo mostly relies on reviews from his friends rather than advertisements to make his purchase decisions, he belongs to the group of the late majority.

Read more about late majority

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