Question

A developer of a new planned unit development (PUD) has gathered the following market information for University City. The developer estimates that there will be 1,500 home (all types) sales in University City over the next year. If an analysis of demographic information has revealed that the core market share for the PUD project within the community is 14.0%, what is the total market segment potential for this project

Answer 1

Based on the number of homes estimated, and the planned unit development, the total market segment potential is 210 units .

How can the market segment potential be found?

To find the total market segment potential, use the following formula:

= Number of homes estimated x Planned Unit Development

Solving gives:

= 1,500 x 14%

= 210 units

Find out more on the market segmentation at https://brainly.com/question/14315539.

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