Question

Cortez Foods Inc. is a company that manufactures packaged food. It sells several varieties of packaged food such as chips, cupcakes, candies, crackers, fruit juices, and carbonated drinks. It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors, such as orange, apple, lychee, and cranberry. Recently, Cortez has been exploring mixing flavors and has created a new lychee and cranberry juice drink. This is an example of a _______.

Answer 1

Based on the fact that Cortez came up with a new drink by mixing flavors, this is an example of Product Modification.

What is Product Modification?

This refers to when a business improves existing products so that they become new products or upgraded versions of the old product.

Cortez mixed flavors and created the lychee and cranberry juice which means that it is an improvement on existing flavors thereby making it a product modification.

Options for this question include:

• product line
• product mix
• product modification
• repositioning

Find out more on product modification at https://brainly.com/question/17514361.

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