In setting prices for products and services, too high a price may A. deter a customer from purchasing a product, causing them to seek alternatives.
When setting prices of goods and services, managers should consider these factors:
A. deter a customer from purchasing a product and seek alternatives
B. decrease a competitor's market share
C. indicate supply is too plentiful
D. increase demand and demand for the product.
Thus, in setting prices for products and services, too high a price may A. deter a customer from purchasing a product, causing them to seek alternatives.
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