Question

Marketing professionals have an ethical responsibility to which of the following stakeholders? (Select all
that apply.)
customers
regulators
peers
host community

Answer 1

Marketing professionals have an ethical responsibility to the following:

• Customers
• Regulators
• Peers
• Host community

What are marketing?

This involves activities aimed at promoting sales. It cut across buying, promoting and selling of goods and services.

It is to be noted that the role of marketing professionals is to work with communication and sales strategies that exist in a company.

Hence, marketing professionals have an ethical responsibility to the customers, regulators and peers.

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Answer 2

The correct options are A) customers and B) regulators. Marketing professionals have an ethical responsibility towards the stakeholders, customers, government regulators, public, industry etc.

What are the marketing ethics? What are the ethics responsibilities of the marketing professional?

Marketing ethics are the standards that are set for the purpose of guiding a company's promotional activities. The objective of the marketing ethics is to respect the rights, desires and expectations of consumers.

The ethics responsibilities of a marketing professional is to provide the right product, to the right person at right place on right time with right quantity. They must ensures that they meet the expectations of the consumer by filling their needs.

Some of the major marketing ethics are the honesty, integrity, transparency, loyalty etc.

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