The activity involves placing announcements and persuasive messages in the mass media, to inform and/or persuade a target market or audience about products, services, organizations, or ideas is called advertising.
What is advertising?
This refers to process of creating awareness about products and then persuading people to purchase such. It is to make the product known to consumers and to make it different from others.
Hence, the activity involves placing announcements and persuasive messages in the mass media is known as advertising.
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